Campaign:
Corporate Blog Launch
Campaign: Pharmacist
Recognition Month
Corporate Blog Launch
AllianceRx Walgreens Prime was a specialty and home delivery pharmacy that provided expensive, high-touch medicines for patients with rare diseases and chronic conditions. Formed by Prime Therapeutics and Walgreens, each with its own brand reputation, AllianceRx Walgreens Prime was a new brand to the market, but had the expertise and skill of team members from its parent companies. To help its key publics understand more about its value story, the company launched a corporate blog in 2021.
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* Note: Winner, Minnesota PRSA Classics Award Entry for Reputation and Brand management
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Deliverables
Minnesota PRSA Classics Award Entry (provides overview of project)
Celebrating Our Pharmacy Professionals
At AllianceRx Walgreens Prime, celebrating our pharmacy professionals – including pharmacists and pharmacy techs – was a priority for the organization. Beginning with World Pharmacist Day (September 25) and continuing through the month of October, AllianceRx Walgreens Prime sought to create awareness of and to celebrate all the contributions our pharmacy professionals made every day to healthcare across our organization and in our communities.
The recognition days included the following: World Pharmacist Day on September 25, American Pharmacists Month during October, and National Pharmacy Tech Day on October 19. All these days strive to make an extra effort to thank pharmacists and pharmacy technicians for their invaluable support and contributions throughout the year.
Deliverables:
